Mr. Fred Oduro Sarpong

Fred Oduro-Sarpong is a dynamic cultural influencer whose career bridges broadcasting, live events, and the Afrobeat industry. With over two decades of experience in the Ghana–UK media and entertainment space, he has established himself as a trusted Brand Champion, a vibrant radio personality, and a passionate advocate for Africa’s creative industries.

Fred first rose to prominence in radio, where his voice, insight, and ability to frame cultural narratives earned him recognition as one of the UK’s most engaging African broadcasters. As the former CEO of Starbeats Radio London, he transformed the station into a hub for Afrobeat and urban sounds, giving a platform to emerging artists and connecting diasporic audiences to African heritage. Beyond radio, he has been the principal host of the UK’s End of Summer Event for ten consecutive years, a festival that attracts thousands and cements his reputation as a commanding and charismatic event host.

Equally influential behind the scenes, Fred has mentored and managed Afrobeat artists and bands in the UK, helping them navigate the competitive entertainment landscape while amplifying their reach to international audiences. His work reflects his mission to elevate Africa’s creative voices and secure their place in the global cultural economy.

At AFDEG, Fred leads the Arts & Entertainment Programming, ensuring that Africa’s creative industries, heritage, and performing arts are fully integrated into the wider conference agenda. He curates performances, cultural showcases, and creative dialogues that highlight the power of the arts as engines of economic opportunity, youth empowerment, and continental soft power. By weaving culture into AFDEG’s deliberations, Fred ensures that Africa’s development agenda is not only about infrastructure and policy but also about identity, creativity, and the stories that shape the continent’s global influence.